It is Valentine’s Day and for the second year in a row, I have not been able to carry out a personal tradition of mine to celebrate the day. When I first graduated from college, I got a job driving a messenger route for a title insurance office. I got to know many of the receptionists and representatives in the escrow offices well on my route, so on Valentine’s Day, I would buy a couple of dozen carnations and hand out single carnations to the women along the route. When I finally found a job with ABC Television and later transitioned into the publicity department, I carried the tradition over to my female co-workers in the office. Every year, I would bring in two or three dozen carnations in mixed colors and allow each woman to choose one from the batch as I brought them around. The only year I knowingly passed on my tradition while working for ABC and Disney ABC was in 1994 when Valentine’s Day came less than a month after the Northridge earthquake. Instead, I sent all of the women a message that instead of flowers that year, a donation was being made to the Los Angeles Food Bank to assist victims of the disaster.
I truly believe that a little act of acknowledgement makes a bigger difference than a grandiose display. It does not create a heavy sense of gratitude debt or imply a hidden agenda. It simply says I notice you make a difference, a message spread evenly to all of my female co-workers. As for my fellow male compatriots, there never were any jealous reactions – either in not receiving their own acknowledgement or in the momentary interest I presented to each woman. Instead, I helped represent the male side of the staff, gave a lift to the female side of the staff and helped raise a more pleasant interactive atmosphere to all members of the staff.
However, this will be the second year that I have not had a job on Valentine’s Day, so there has not been a group to distribute flowers. Instead, I have had to be content sending out a virtual acknowledgement to my Facebook friends. Still, the message is the same in acknowledging that they make a difference in my life.