Creating Holiday Cards

I mailed my holiday cards today. Everybody has their favorite traditions for the Christmas season and mine is to create my own cards for my family, friends and associates. When I first started making my own cards years ago, I painted unique designs on watercolor sheets and wrote individual messages inside the folded sheets. However, computer technology has greatly improved the process, especially when my mailing list grew to cover an expanding directory of business associates . Basically, I would select an appropriate photo from my travels in the previous year, compose a poetic message for the interior and use the creative tools of Photoshop and Microsoft Word to build the theme for the year. A recipient database in Excel and mail merge made sure each card was personalized. It is an annual labor of love.

The one thing I will not totally give over to technology is the replacement of the physical card with the trend towards the virtual card. I think there is nothing so personal as feeling and viewing the work of art in your hand, then slowly opening the card up to read the original poetry inside. So my close friends and family will receive their personalized cards inside envelopes through the US Postal Service. However, a single frame image of the card will be posted on Facebook so my ever-growing sphere of social media friends will get to enjoy my annual creative endeavor.